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Barking Bin
The Barking bin is a strategy for raising awareness of puppy mills in Singapore.
The objective is to induce behavioral change in both future and current dog owners towards puppy mills.
To draw attention to this campaign, trash bins will be placed around Singapore. The trash bin will have a motion sensor that triggers when people pass by.
They will then be greeted by the wailing sounds of puppies, making them think that there are puppies in the trash. If the person attempts to save the puppy by opening the trash, they will then see our pamphlets within the trash.
The pamphlet cover intends to recreate the feeling of buying a puppy.
With the innocence and adorableness of the puppy looking at you.
Enticing them to open the pamphlet to the harsh truth that this puppy is a product of a puppy mill.