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Water Works Program
Educational and inspirational post that give users a better understanding of the water situation in the world.
The Water Works Program is a non-profit organization that creates portable water filtration system for countries with no access to clean water. The filtration systems are made by volunteers as team building activity. The campaign goal is to use social media to raise awareness and foster more corporations and school to join in on the cause.
Instagram Content
Using the Instagram slideshow function to show users the team behind the Waterworks program. Showing users that a dedicated team are helping out those in need.
Success stories of school students that participated in the team building exercise and the recipients of the water filtration system.
Optimizing the slideshow function to tell short emotional stories on how WaterWorks Program have changed the lives of these less privilege villagers.
Using Instagram to extend the reach of Youtube videos.
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The use of both educational and emotional videos will be use to try an encourage more people to take up the cause.