Pharoth Clothing Co. (Originally Fid & Foe) is an e-commerce brand selling men's fashion. 

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As the website manager and editor, I redesigned the layout to give it a more aesthetic look. The original logo was created with an Egyptian influence, therefore when the owner wanted to give the website a new improved look, I also suggested a name change. By using the Egyptian influence, I decided on the name Pharoth which is a rendition of pharaoh. A pharaoh which is a monarch of the Egyptian times, is dressed with the finest clothings. 

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I implemented other marketing strategies that would entice users for a return visit to the store. I crafted a rewards program that would award points for users who shared our website on their social media accounts, this would not only helped to enhance the reach of our website, but also provided customers with discounts which can be unlocked after accumulating enough points. More points can be rewarded by purchasing items from the store, or purchases during birthday months.

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As it is a fashion store, the main page required more product placement, to attract users to go beyond the homepage. I included a "our top picks of the week" segment that would feature some of our more popular products. Also created the copy for the slideshow segment that showcased our different collections.